Smart Segmentation

Filter your audience based on attributes, activity, and tags.

Segments vs. Lists

Lists are static collections of contacts. Segments are dynamic views of your contacts based on criteria. As user data changes, they automatically move in and out of segments.

Building a Segment

You can filter by:

• Contact Properties: Location, Job Title, Plan Type.
• Email Activity: Opened last 5 emails, Clicked specific link.
• Custom Tags: "VIP", "Webinar Attendee".